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5 Tips to Prevent Your Latest MarTech Project from Becoming Shelfware
Have you ever taken a look at the usage data and metrics in your recently rolled out MarTech solution and realized that your shiny new tool isn’t being used? And, if people aren’t using it, why did...
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Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)
Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel like you are working just as hard, or harder, than you did without Marketo?...
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10 Great Ways to Increase Tradeshow ROI While Reducing Expenses
I’m a fan of tradeshows for many reasons. First and foremost, I really enjoy meeting with our clients, prospective clients, and partners face to face. That being said, there are two things I don’t...
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Five Questions to Answer for a Nice, Neat MA System Migration (or...
Change is the only constant, right? So for whatever reason, companies sometimes choose to migrate from one marketing automation system to another. Perhaps System A plays more nicely with their CRM, or...
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How to Design a Buyer’s Journey That Actually Converts Leads and Accounts
First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path a prospect takes to make a purchase (not to be confused with a customer journey, which...
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4 Reasons You Need a Project Manager (Even if You Think You Don’t)
You take your seat on opening night. The lights dim, and a hush falls over the crowd. As the conductor walks to the podium, the musicians stand and join the audience in applause before taking their...
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3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape has exploded, giving marketers thousands of different technologies to...
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Why Segmentation Is Critical to Personalization and Engagement
Consumers are bombarded with marketing messages – some relevant, most not. Whether a consumer reacts to seeing an ad, email, social post or marketing deliverable really depends on whether the content...
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Out with the Old, in with the New: 9 Questions Your Data Retention Policy...
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more difficult to migrate all that data, some of which may itself have...
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Ever Meet a Salesperson Who Loved Their Marketing Team? You Have Now
I joined DemandGen in 2017 and, as a salesperson, I’ve figuratively died and gone to heaven. Before working at DemandGen, I didn’t get many inbound leads from marketing and was responsible for...
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Speed to Lead: Fast-Tracking Your Sales Forms
The hotter the lead, the better your chance of a sale, right? Statistical experts have actually quantified that bit of common knowledge: research from Kellogg and MIT* has shown your odds of qualifying...
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If You Want Your Email Campaigns to Be Successful, Make Sure You Have a Solid...
If your team builds email campaigns in your marketing automation platform, you likely already understand the importance of QA. And even if you don’t build and send out emails, you’ve likely received...
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DemandGen Launches New Data Management and Implementation Services for...
Combined offerings provide strategic and operational services for marketing and sales operations teams needing to overcome the challenges of maintaining a healthy database. San Ramon, CA — June 4,...
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Knowing What to Look for: Key Metrics for Evaluating Your Marketing...
You’ve found a marketing automation tool that suits your needs. You’ve ensured the necessary process and expertise are in place to make the most of it. You may have even already mapped out each...
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A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how? Using marketing automation requires creating a...
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4 Ways to Jumpstart Your Demand Generation in 2021
It is an understatement to say that 2020 was a year of disruption. It seemed that just as marketers were settling into their groove, the pandemic threw all of our plans and goals out the window and...
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Will Marketing Rule the World?
The short answer is yes, but with a big caveat: Marketing won’t do it alone. The entire world is undergoing a digital transformation. New companies are springing up daily that are dramatically...
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We’ve Been Expecting You: Best Practices for Onboarding New Hires
Remember what the first day of a new job feels like? It’s a roller coaster of emotions. You don’t know anyone but the people you’ve interviewed with, you’re hoping to God you remember their names, and...
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How To Extract Leads From Marketo Using Python
The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming. These days, much of the required automation can be done natively within MAP and CRM...
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What Is Demand Generation in 2020?
About a year and a half ago, I wrote a blog post about how demand generation has evolved over the past 10 years. I had fun writing it, and it turned out to be one of my most-read articles. Demand...
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